<ul data-eligibleForWebStory="true"><li>New data shows that Google is increasingly popular among Gen Z shoppers, potentially impacting Amazon's market share.</li><li>16- to 24-year-olds are turning to Google more for their online shopping journey, affecting Amazon's position.</li><li>30% of Gen Z shoppers who know what they want to buy went to Google first, up from 21% in September 2024.</li><li>Amazon's share has declined from 41% to 34% among Gen Z shoppers from September to March.</li><li>Morgan Stanley's analysts speculate Google's generative AI tools may influence younger users' preference for Google.</li><li>Google has seen higher engagement with AI Overviews from users ages 18 to 24, contributing to increased commercial queries on Google Search.</li><li>Google's Lens feature has experienced a 10% growth in the number of people shopping using it.</li><li>Google is making efforts to stay relevant to younger users due to concerns of becoming 'Grandpa Google.'</li><li>Despite growing ChatGPT adoption, Google's generative AI features may help retain users in online shopping.</li></ul>

Gen Z shoppers are loving Google right now. That could be bad news for Amazon.

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