General Motors faces exceedingly serious hurdles in China as sales slump forcing the company into uninterrupted losses.
The major reason GM is floundering is the emerging local EV manufacturers, who have been heavily supported by government subsidies.
More than one in every two vehicles sold in China in 2024 will be EVs, compounding GM's problem.
GM's response to this has been a $5bn overhaul in operations in China, which includes reducing the company's vehicle lineup and focusing on EVs, hybrids, and high-end imports.
Narrowing operations in line with pressures on the local EV market is what the new strategy of GM would involve and looks forward to a return to profitability in 2025 but with a smaller, sleeker operation.
GM is now focused on having electric vehicles and producing affordable EV models, hybrids, and premium imports.
Investors should factor in the current dilemma in China and the gradual move for electric vehicles to take center stage if considering investing in General Motors.
GM's future success will depend on its ability to compete in the ever-evolving global EV market.
The company is expected to outperform the market, but GM does not appear on that advice hence interest investors may look elsewhere for investment.