Generative AI has become a game-changer in recent years, with models like GPT, BERT, and T5 powering various tools.AWS SageMaker JumpStart simplifies the process of building and fine-tuning these models for specific use cases.By utilizing pre-trained models, customizing training settings, and deploying with one click, users can adapt LLMs to their domain.A real-world example includes a retail brand using SageMaker JumpStart to personalize product recommendations for customers based on previous chats.