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Generative AI providers rewriting the rules of automated traffic – F5 report
- Generative AI has led to a surge in automated bot traffic, outnumbering human users for web content requests.
- A report by F5 analyzed 207 billion web transactions, showing significant growth in web scrapers used by LLM providers.
- Over half of web page requests were automated, with a notable increase in content scraping.
- Industries like healthcare, hospitality, and entertainment were targeted most by bot traffic.
- Certain industries, like technology and entertainment, faced higher rates of account takeover attacks.
- Despite high bot traffic levels, most industries saw a decline in automated activity compared to the previous year.
- Mitigation efforts against bots had varied impacts, resulting in decreased automated activity in some cases.
- The rise of generative AI has presented challenges for organizations to combat evolving bot traffic patterns.
- Industries need to adapt and strengthen defenses to deter sophisticated automated traffic.
- An increase in bot traffic post-mitigation doesn't imply breach success, but rather persistent attempts to access data.
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