<ul><li>In 2025, search engines have evolved to synthesize and deliver AI-generated answers to users, marking the end or evolution of traditional SEO strategies.</li><li>Google's major update in March 2025 introduced AI-generated summaries at the top of search results, diminishing the visibility of well-optimized websites and leading to a significant drop in visibility for some sites.</li><li>A new era called Generative Engine Optimization (GEO) is emerging, where the focus is on providing structured, factual, clear, and trustworthy content that can be easily synthesized by AI models like ChatGPT or Gemini. This shift requires content to be not just relevant but also understandable and human-originality focused.</li><li>The battle between AI-generated content and hybrid content raises questions about which strategy will prevail in this evolving digital landscape.</li></ul>

Generative AI Reinvents SEO: How to Adapt Your Strategies in 2025

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