Genesis has unveiled its ambitious Magma program, signaling its foray into the world of performance vehicles.
The program promises performance-oriented variants of every model in its lineup, with a unique approach to luxury and speed.
Each Magma variant will represent the pinnacle of its model’s objectives, balancing performance and luxury based on customer expectations.
Genesis aims to reshape its identity by delivering vehicles that are as unique as their drivers, blending luxury and performance into a cohesive vision.