Outzidr, a Gen Z women-focused fashion startup, has raised Rs 30 crore ($3.5 million) in a seed funding round led by Stellaris Venture Partners.
The funds will be used to strengthen the supply chain, enhance technology, expand the team, and improve brand development and inventory management capabilities.
Outzidr follows a 'test-and-react' approach to trend adoption, launching new styles in small batches and scaling only the most promising products.
The startup plans to shift 90% of its manufacturing base to India within two years and aims to achieve an annual revenue run rate of Rs 100 crore in the next 6-8 months.