<ul><li>Search engine optimisation (SEO) is the process of tuning content for search engines like Google and Bing.</li><li>Generative Engine Optimisation (GEO) is a new strategy that focuses on AI-driven search and content optimization.</li><li>GEO requires content to be clear, context-aware, and legible to machines for better visibility.</li><li>The rise of AI-driven search engines like Perplexity and ChatGPT is shifting user habits, impacting SEO strategies and creating new opportunities.</li></ul>

GEO is Eating SEO—It’s a Whole New World

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