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Get ready for ads on WhatsApp
- Meta introduces ads in WhatsApp's Updates tab, targeting 1.5 billion daily users.
- WhatsApp's strategy includes paid subscriptions and promoted channels for businesses.
- Meta confirms that ads won't appear in private chats or access personal data.
- Meta begins showing ads within WhatsApp's Updates tab, focusing on Status posts and Channels.
- Paid subscriptions for Channels will allow exclusive content access for users.
- WhatsApp historically generated less revenue compared to Facebook and Instagram.
- Meta sees messaging as a significant business opportunity after Facebook and Instagram.
- Meta emphasizes privacy by ensuring ads are limited to the Updates tab and using minimal user information.
- Personal messages, calls, and groups on WhatsApp remain end-to-end encrypted and not used for advertising.
- Meta adds promoted channels for businesses to increase their visibility in WhatsApp.
- Meta reassures users about privacy, especially in an app known for private conversations.
- WhatsApp already generates revenue from click-to-message ads on Facebook and Instagram.
- Meta aims to evolve WhatsApp beyond a chat app by incorporating ads and creator subscriptions.
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