Netflix plans to implement AI-generated ads and pause ad formats in its ad-supported tier starting in 2026, with users paying $8 a month for this feature.
The AI-generated ads may interrupt viewing in the middle of shows, with details on the exact format still unclear.
Netflix's president of advertising highlighted the company's focus on combining great technology and entertainment to drive financial success.
The move towards AI-generated ads comes as Netflix aims to increase revenue, while also exploring features like TikTok-style feeds and Netflix Gaming.