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Get ready for more ads in Google's AI search answers

  • Google is expanding ads in AI Overviews from mobile to desktop and testing ads in AI Mode.
  • The expansion includes other AI-powered ad tools for automating ad creation and buying.
  • Google's AI strategy aims to balance monetization with user experience.
  • The ads are targeted to appear in search and shopping AI Overviews at the top of results.
  • Google is also testing ads in AI Mode, integrated into its search page with Gemini AI chatbot.
  • These ads aim to capture users conducting longer and exploratory queries.
  • Google's large investments in AI infrastructure need to be monetized, with advertising playing a crucial role.
  • Advertisers cannot directly choose placements in AI Overviews or AI Mode, Google pulls from existing search campaigns.
  • Google is experimenting with AI tools like text-to-video and text-to-image generators for ads.
  • Companies like Meta and Google are moving towards automating ad creation and buying processes through AI.

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