As digital advertising becomes more prevalent, businesses invest considerable budgets into pay-per-click (PPC) campaigns to attract genuine prospects.
Google Ads claims to combat invalid clicks and offers refunds under certain circumstances, but many advertisers find the refund process complex and challenging.
Google's reimbursement criteria are strict, requiring detailed evidence and proof that clicks were from non-genuine users or bots.
Advertisers can improve their chances of receiving refunds by investing in click fraud prevention software and proactively monitoring campaigns.