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Getting a Refund from Google for Invalid Clicks: Why It’s So Challenging

  • As digital advertising becomes more prevalent, businesses invest considerable budgets into pay-per-click (PPC) campaigns to attract genuine prospects.
  • Google Ads claims to combat invalid clicks and offers refunds under certain circumstances, but many advertisers find the refund process complex and challenging.
  • Google's reimbursement criteria are strict, requiring detailed evidence and proof that clicks were from non-genuine users or bots.
  • Advertisers can improve their chances of receiving refunds by investing in click fraud prevention software and proactively monitoring campaigns.

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