<ul data-eligibleForWebStory="true"><li>Direct-to-consumer fine jewellery brand GIVA raises ₹530 crore in a Series C funding round led by Creaegis, following an earlier ₹450 crore investment by the same investors in June.</li><li>Founded in 2019, GIVA has expanded from sterling silver to gold and lab-grown diamond jewellery, planning to utilize the fresh funds for retail and digital expansion, technology-driven supply chain enhancements, and product diversification.</li><li>GIVA intends to open 145-150 new stores by the end of the year, with a focus on Tier II cities to cater to the rising demand for affordable luxury and modern designs in India.</li><li>Creaegis, emphasizing GIVA's omnichannel strategy, aims to support the brand's growth in the fine jewellery market, leveraging its product design, digital presence, and omnichannel operations to capture the evolving consumer landscape.</li></ul>

GIVA Raises ₹530 Cr in Series C Round Led by Creaegis to Accelerate Retail and Product Expansion

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