<ul><li>Global advertising revenue is projected to reach $1.04 trillion in 2024, driven by online advertising platforms like Google, Meta, and Amazon.</li><li>The estimated revenue does not include political advertising in the US, which experienced a surge due to the presidential election.</li><li>The Paris Olympics and the emergence of ad-supported tiers for streaming services are contributing to the growth in ad sales.</li><li>The advertising industry sees the increased tolerance for ads on streaming platforms as a positive trend.</li></ul>

Global ad sales to top $1trn in 2024, thanks to digital growth

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