Global Bluetooth chip market projected to reach 7.5 billion units in 2025 with a 13% YoY growth driven by IoT and smart wearable demand.
Key players in the market include Apple, leading in premium TWS market share, and JieLi Technology dominating the cost-performance segment.
Technological advancements include Bluetooth 6.0 with enhanced transmission efficiency and LE Audio enabling multi-device sync and reduced latency.
Challenges in the market include patent dominance by Apple/Qualcomm and the need for Chinese vendors to innovate in audio decoding and noise cancellation.