Spending on generative AI (GenAI) is expected to reach $644 billion in 2025, a 76.4% increase from 2024.Despite expectations declining, foundational model providers continue to invest in enhancing GenAI models' size, performance, and reliability.Device-related GenAI spending is projected to almost double, reaching $398.3 billion in 2025 - a 99.5% increase from 2024.About 80% of GenAI spending will go towards hardware, as AI capabilities become a standard feature in next-gen devices.