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GM ‘happy’ with Cadillac demand as Australian deliveries near
- General Motors is pleased with the level of local interest in Cadillac as Australian deliveries of the Lyriq electric luxury SUV approach.
- Nearly 9000 potential buyers have expressed interest in Cadillac and the Lyriq.
- Initial sales of the Lyriq began in October 2024, with several customers already placing orders.
- Cadillac is confident that interest will continue to grow as more people experience the vehicle firsthand.
- The brand has started offering test drives, with deliveries expected to start in the next couple of weeks once certification is obtained.
- The Lyriq is priced from $117,000 before on-road costs and will be followed by high-performance and crossover variants.
- Cadillac is committed to offering only electric vehicles in Australia despite modest EV sales growth.
- The brand aims for exclusivity over high sales volumes, focusing on customer experience and brand loyalty.
- Cadillac follows a direct-to-consumer sales model in Australia and plans to expand its presence with experience centers.
- The Lyriq comes with a comprehensive after-sales package, including warranties, roadside assistance, and free charging options.
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