General Motors recently filed a trademark application for the name 'Panther' for use on automobiles, which was the original codename for the Chevrolet Camaro during its development in the 1960s as a response to the Ford Mustang.
Production of the sixth-generation Camaro ended in late 2023, with sales declining significantly over the years, from over 70,000 units in 2016 to less than 6,000 in its final year on sale.
Despite never using the name 'Panther' for a model, Chevrolet did pay tribute to the codename with the Camaro Collector’s Edition, featuring panther badges and paint options.
While automakers often trademark names they may not use, the filing of the 'Panther' name raises questions about a potential Camaro revival despite reports of a weak business case for the sports car.