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GM Just Filed Another Interesting Trademark

  • General Motors recently filed a trademark application for the name 'Panther' for use on automobiles, which was the original codename for the Chevrolet Camaro during its development in the 1960s as a response to the Ford Mustang.
  • Production of the sixth-generation Camaro ended in late 2023, with sales declining significantly over the years, from over 70,000 units in 2016 to less than 6,000 in its final year on sale.
  • Despite never using the name 'Panther' for a model, Chevrolet did pay tribute to the codename with the Camaro Collector’s Edition, featuring panther badges and paint options.
  • While automakers often trademark names they may not use, the filing of the 'Panther' name raises questions about a potential Camaro revival despite reports of a weak business case for the sports car.

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