<ul><li>General Motors recently filed a trademark application in the U.S. for the Pontiac name, but it is not for future automobiles. The filing is for items like hub caps, horns, and license plate frames.</li><li>GM's decision to trademark the Pontiac name indicates a move to retain control over the brand, which it discontinued in 2005. Despite the brand's popularity, GM is unlikely to revive Pontiac as a car brand.</li><li>Pontiac was among the brands discontinued by GM during its financial struggles in the late 2000s. Even with efforts from individuals like Bob Lutz, the brand could not be saved.</li><li>The renewed trademark on the Pontiac name allows GM to cater to existing Pontiac owners who seek branded accessories and parts, maintaining a connection to the brand's legacy.</li></ul>

GM Trademarked the Pontiac Name, But Don't Expect a Comeback

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