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Gmail Tabs: Friend or Foe?

  • Email marketers are concerned about the impact of Apple Mail's categorization functionality on their email campaigns.
  • Gmail tabs, which were introduced in 2013, already provided a similar mechanism for organizing emails.
  • Understanding and experience with Gmail tabs can be applied to the new world of Apple categories.
  • Opinions on Gmail tabs are divided, with some people not liking or wanting this feature.

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