Joining a new product team, the author discovered a lack of customer feedback after six months of product development.Initiating customer demonstrations, they found valuable insights, correcting features and improving usability.Teams often delay shipping striving for perfection, missing out on valuable user feedback.It's crucial to share products externally to gather real feedback and insight from users.Fear of judgment and a desire to refine ideas hinder teams from seeking real feedback and improvement.Users don't just buy products; they buy emotions and experiences, emphasizing the importance of user engagement.Showing prototypes early to users allows for validation, refinement, and focusing on what truly matters.Prioritizing raw user feedback over perfecting details accelerates product development and energizes the team.Shipping when the product is 'good enough for great feedback' is vital to building a successful product.The goal is not a perfect product nobody wants but to create something that works for users and the business.