Answer Engine Optimisation (AEO) is replacing traditional SEO as the focus shifts from traditional rankings to providing instant and personalised answers.
Technological evolution, including mobile-first indexing and voice search, led to the rise of AEO.
AEO involves crafting content for AI-based answer engines by understanding user intent, structuring content for machine readability, and providing concise answers.
Optimizing for AEO includes writing in Q&A formats, using schema markup, speaking like users, making credibility visible, and considering tools beyond Google.
SEO is not dead but evolving, with AEO focusing on relevance, accuracy, and authority in machine-readable form over traditional metrics like rankings and clicks.
To succeed in the era of AEO, brands and content creators must prioritize providing better, faster, and more reliable answers to stand out in the digital landscape.
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