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Google brings its AI-powered marketing tools to India after ‘Google tax’ repeal

  • Google has launched AI-powered marketing tools in India following the repeal of the 'Google tax' making the market more appealing to tech firms.
  • The Indian government eliminated the 6% levy on digital ads in April, which was criticized by the U.S. Trade Representative for being discriminatory.
  • Google introduced AI tools like 'Generated for You' and 'Smart Bidding Exploration' for Indian marketers to enhance advertising capabilities.
  • The Indian market shows significant growth potential for digital advertising, with projections indicating a $7 billion industry by 2025, prompting Google's focus on innovating in India.

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