Google has launched AI-powered marketing tools in India following the repeal of the 'Google tax' making the market more appealing to tech firms.
The Indian government eliminated the 6% levy on digital ads in April, which was criticized by the U.S. Trade Representative for being discriminatory.
Google introduced AI tools like 'Generated for You' and 'Smart Bidding Exploration' for Indian marketers to enhance advertising capabilities.
The Indian market shows significant growth potential for digital advertising, with projections indicating a $7 billion industry by 2025, prompting Google's focus on innovating in India.