A naukri.com initiative
Pymnts
4w
299
Image Credit: Pymnts
Google Cloud Exec: AI Bridges the Gap Between Brands and Consumers
- Alison Wagonfeld, the chief marketing officer at Google Cloud, emphasizes the use of AI to address challenges faced by marketers.
- AI can handle repetitive tasks, allowing staff to focus on higher-value work like client interaction and creative tasks.
- It can help maximize marketing budgets by generating images, creating videos, and resizing content for various channels without hiring additional resources.
- AI enables marketers to effectively measure marketing impact by simplifying data analysis and providing actionable insights.
- Personalization is key in marketing, but AI can help improve it by creating customized experiences and content for different audiences.
- Google Cloud executive points out the importance of personalized marketing and AI trends in optimizing customer experiences.
- AI marketing trends include multimodal AI, AI agents, assistive search, and hyper-personalized customer experiences.
- Marketers are encouraged to think beyond traditional frameworks and leverage AI to revolutionize marketing strategies.
- Wagonfeld highlights the need to explore AI's potential to drive innovation and reshape marketing approaches.
- The article discusses how AI bridges the gap between brands and consumers by enabling personalized, efficient marketing strategies.
Read Full Article
18 Likes
For uninterrupted reading, download the app