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Google Cloud Marketplace simplifies deals and improves economics

  • Google Cloud Marketplace has expanded with the introduction of AI Agent Marketplace, enabling customers to find, purchase, and deploy AI agents from Google Cloud partners.
  • Google announced three initiatives to enhance Google Cloud Marketplace, including improving partner deal economics with a variable revenue share model, simplifying commit drawdown for purchases through channel partners, and implementing the Marketplace Customer Credit Program for new workloads.
  • The variable revenue share model for partners ranges from 3% to 1.5% based on deal attributes, such as deal size, renewal, channel shift, or migrations, allowing partners to retain more earnings.
  • Further improvements include simplifying commit drawdown for purchases made through Google Cloud Marketplace Channel Private Offers and introducing the Marketplace Customer Credit Program to provide incentives for customers purchasing ISV solutions for the first time.

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