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Google Cloud’s Mark Micallef Predicts 4 Key AI Investments for Banks to Thrive in 2025

  • The banking industry is on the verge of a major transformation fueled by generative AI (Gen AI).
  • AI is revolutionising how banks manage information, streamlining workflows, and empowering employees to focus on higher-value analysis and decision-making.
  • AI agents are automating routine tasks and providing hyper-personalised experiences for customers, leading to increased revenue growth for banks.
  • Multimodal AI is taking customer service to new heights by seamlessly integrating information and understanding customer requests.
  • AI-powered defenses are crucial in fighting financial fraud and enhancing security for customers.

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