France's data protection authority, CNIL, is threatening Google with a €525 million fine for potential privacy law violations related to Gmail's personalized ads and tracking cookies.
The investigation focuses on Google's use of ad banners similar to regular emails in Gmail without obtaining explicit user consent for deploying necessary cookies for personalized advertising.
This case highlights the increasing regulatory scrutiny on major tech companies in Europe regarding data privacy, consent, and personalized advertising, potentially setting a new precedent in data protection enforcement.
The outcome of the ongoing investigation will determine if Google will face a record fine from CNIL and could impact global data privacy standards amidst growing government oversight of Big Tech.