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Google, GM and Dolby Weigh In on AI in Car Systems
- Industry executives from Google, GM, and Dolby foresee cars evolving into rolling smartphones offering entertainment, productivity, and safety.
- They predict a smarter and customized future for automotive, including movie screens, productivity tools integration, video conferencing, customizable music, and gaming.
- 75% of carmakers plan to incorporate AI in vehicles within the year, with hands-free assistance features like Google Assistant and GM's Super Cruise technology already in operation.
- Super Cruise enables hands-free driving on over 750,000 miles of roads, monitoring drivers' attentiveness through sensors.
- New in-car services may come with subscription fees, offering consumers choice according to GM's senior vice president.
- The discussion at SXSW focused on in-car capabilities rather than autonomous vehicles, with GM ending its pursuit of robotaxi development.
- Dolby is collaborating with GM to bring Dolby Atmos audio technology to Cadillac vehicles, providing an immersive sound experience.
- Google and Dolby emphasize safety and user experience in vehicle technology development, working on minimizing distractions and enhancing audio clarity.
- Panelists addressed concerns like driver distraction, data privacy, and subscription services, emphasizing safety as a top priority in automotive technology advancements.
- As vehicles become more connected and autonomous, industry experts emphasize balancing technological progress with safety, privacy, and user experience.
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