<ul><li>Google is planning to introduce ads in AI Mode within Google Search, where ads may appear below and integrated into AI Mode responses.</li><li>These ads will cater to users' queries in AI Mode and may suggest relevant services or products based on the search context.</li><li>Google's introduction of ads in AI Mode aligns with its revenue model, aiming to leverage ads in the AI-powered experience of Google Search.</li><li>Competitors like Perplexity, Microsoft, and OpenAI have also experimented with incorporating ads in their AI products or platforms.</li></ul>

Google is bringing ads to AI Mode

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