<ul><li>Google is testing a simpler search results page with “ten blue links” in some parts of Europe, specifically for hotel queries.</li><li>The test aims to understand user experience and traffic impact, in response to demands from some sites.</li><li>The new format means less richness in results and more direct links, often leading to travel aggregators.</li><li>This change is a temporary test ran in Germany, Belgium, and Estonia.</li></ul>

Google is going back to “10 blue links” for these searches, and I don’t hate it

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