A naukri.com initiative
Medium
1M
198
Image Credit: Medium
Google is ready to give smart glasses another go
- Alphabet, Google's parent company, is ready to reintroduce smart glasses after the setback with Google Glass in the past.
- Google is partnering with Warby Parker and Kering to launch a new line of intelligent eyewear for the smart glasses market.
- Alphabet will fund up to $75 million for Warby Parker's product development and marketing, alongside a $75 million equity investment in Warby Parker.
- The new smart glasses, dubbed Warbygoggles, will have advanced AI features to process text, audio, video, and more.
- The collaboration aims to target the growing but still niche market for smart glasses.
- Google's previous attempt with Google Glass faced challenges due to fashion fit and market needs.
- The partnership with established eyewear and fashion companies indicates a strategic shift in approach for Google.
- The smart glasses market has the potential for growth with innovative products like those from the Alphabet-Warby Parker-Kering partnership.
- Alphabet's involvement suggests a renewed interest and investment in smart eyewear technology.
- The new line of smart glasses is expected to be available online later this year.
- Google's $75 million investment in Warby Parker demonstrates a substantial commitment to the project.
- The partnership with Warby Parker and Kering indicates a focus on merging technology with fashion in the new smart glasses.
- The collaboration highlights the importance of strategic partnerships in the tech industry for successful product launches.
- The upcoming Warbygoggles will leverage advanced AI to enhance user experience and functionality.
- The history of Google Glass serves as a lesson in balancing technology innovation with market demands and user preferences.
- The alliance between Warby Parker, Kering, and Alphabet signals a fresh start in the smart glasses market, aiming for better reception and success.
Read Full Article
11 Likes
For uninterrupted reading, download the app