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Google is turning Search into a personal stylist with new fashion and beauty tools

  • Google Search now lets US mobile users describe a fashion item they have in mind, generates AI images, and suggests similar products available for purchase.
  • An updated AR beauty tool will allow users to virtually try on multiple makeup products inspired by celebrity looks and beauty trends.
  • Google’s expanded virtual try-on tool for clothing, available on mobile and desktop, now supports more products and model sizes.
  • Google introduces a feature called 'vision match' that helps users turn their fashion ideas into reality by generating AI-created images and suggesting similar styles available for purchase.

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