Google is updating Google Lens to help people shop in physical stores by offering product insights, price comparisons, and local inventory availability.
Users can use Google Lens to take a picture of a product and find reviews, similar products, and compare prices at different retailers.
The feature is available for beauty products, toys, and electronics at select stores like Target, Ulta Beauty, and Macy's.
Google is also adding new shopping features to Maps and expanding Google Pay capabilities with buy now, pay later options and fraud detection services.