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Google Lens can now check prices and inventory when shopping in the real world

  • Google is updating Google Lens to help people shop in physical stores by offering product insights, price comparisons, and local inventory availability.
  • Users can use Google Lens to take a picture of a product and find reviews, similar products, and compare prices at different retailers.
  • The feature is available for beauty products, toys, and electronics at select stores like Target, Ulta Beauty, and Macy's.
  • Google is also adding new shopping features to Maps and expanding Google Pay capabilities with buy now, pay later options and fraud detection services.

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