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Google Puts ‘Profits Over Privacy’ With Tracking Change

  • Google is now allowing user fingerprinting for advertising purposes, a technology it previously considered 'wrong'.
  • This shift allows advertisers to create profiles based on user's IP address and software/hardware characteristics for targeted ads.
  • Privacy advocates criticize Google's decision, stating it prioritizes profits over privacy and compromises user control.
  • The data collected by advertisers through fingerprinting could be exposed to data brokers, surveillance firms, and law enforcement.

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