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Google reportedly negotiating $115M deal for eye-tracking startup AdHawk Microsystems

  • Google is reportedly in final talks to acquire eye-tracking startup AdHawk Microsystems for $115 million.
  • The acquisition is part of Google's renewed push into headsets and smart glasses.
  • AdHawk Microsystems specializes in advanced eye-tracking technology that eliminates the need for traditional cameras.
  • The company's capabilities in micro-electromechanical systems eye tracking make it suitable for integration into consumer electronics, such as smart glasses.

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