<ul><li>Google conducted a 'test' in eight European countries to omit EU-based news publishers' results for a small percentage of users.</li><li>According to the results, European news content in Google's search has no measurable impact on ad revenue.</li><li>The company is using the experiment to navigate negotiations related to European copyright law and news licensing.</li><li>Google has a history of using the potential withdrawal of visibility as a negotiation tactic, as seen in previous cases in Canada and Australia.</li></ul>

Google says its European 'experiment' shows news is worthless to its ad business

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