Google's Material 3 Expressive design concept leaked, showcasing a colorful system update based on research with 18,000 participants favoring more expressive design.
In a leaked blog post, Google highlighted the need for more expressive tech designs and hinted at a revamp through Material 3 Expressive, taking a slight dig at Apple's iPhone software design aesthetic.
Research studies by Google revealed a strong preference for expressive design over non-expressive design, with Gen Z showing particular interest in a more expressive style compared to Apple's minimalist approach.
Despite Google's emphasis on expressive design, a 2025 survey by Piper Sandler indicated that 88% of US-based teens own an iPhone, showcasing Apple's dominant position in the market among young users.