Google has just given its Search its biggest overhaul in 25 years at Google I/O 2025, introducing new features like AI Mode and 'Deep Search'. AI Mode is now available to everyone in the US, with a new tab in Google Search on the web.
A new 'Deep Search' AI Mode will be available within the next few months, offering expert-level, fully-cited reports in a few minutes. Google also introduced 'Search Live', allowing users to query Google in real-time using their camera.
AI Overviews, despite previous inaccuracies, are expanding globally to more than 200 countries and territories in over 40 languages. Google is also working on an AI-powered ticket-buying agent and an AI makeover for Google Shopping.
Google's new personalized AI Mode will offer tailored suggestions based on users' previous searches, allowing for a more personalized search experience. However, concerns regarding privacy invasion and potential echo chamber effects have been raised.
These new Search features demonstrate Google's commitment to enhancing search capabilities and staying competitive in the evolving search landscape.
Existing users can join the Labs testers in the US to get early access to the upcoming features, including 'Deep Search' and 'Search Live'.
Google continues to refine and expand its AI capabilities to provide more efficient and personalized search experiences for users globally.
From ticket purchasing to personalized recommendations, Google's updated Search features aim to cater to a wide range of user needs and preferences.
The integration of AI technologies like Gemini 2.5 and Project Mariner showcases Google's efforts to enhance the search experience through advanced machine learning and automation.
Overall, Google's recent Search updates signal a significant shift towards more sophisticated and personalized search functionalities, setting the stage for a new era of intelligent browsing.