Google is preparing to reintroduce its Premium Lite subscription, offering a budget-friendly ad-free YouTube experience.
The new tier, targeted at the US, Australia, Germany, and Thailand, will have limited ads and exclude some features like offline downloads and background playback.
The pricing is expected to range from $6 to $8, appealing to users looking to reduce monthly expenses without sacrificing the YouTube experience.
The revival of Premium Lite may impact revenue dynamics for content creators and potentially shift the monetization landscape on YouTube.