<ul><li>Google has updated its financial products and services policy to require FCA registration for UK crypto exchanges and software wallet ads.</li><li>Advertisers must meet strict requirements and register with the Financial Conduct Authority (FCA) starting January 15, 2025.</li><li>Hardware wallet ads for storing private keys for cryptocurrencies and digital assets are allowed, as long as they don't promote trading or buying/selling.</li><li>This policy change aims to align with local regulations, protect consumers, and ensure accountability among crypto advertisers.</li></ul>

Google Sets FCA Registration Rule for UK Crypto Ads in 2025

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