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Image Credit: The Verge

Google to pay $100 million to settle 14-year-old advertising lawsuit

  • Google will pay $100 million to settle a class action lawsuit accusing the company of charging for clicks on ads placed outside the geographic locations selected by advertisers.
  • The settlement was filed in a California court and still requires approval by a judge.
  • The lawsuit, first filed in 2011, claimed Google broke California's Unfair Competition law and didn't follow through on its promise to provide 'Smart Pricing' discounts.
  • The settlement comes after extensive fact discovery, and the class includes advertisers who used Google's AdWords program between June 2009 and December 2012.

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