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Google’s AI agents will bring you the web now
- Google is shifting towards using AI agents to bring users information from the web, moving away from traditional Search.
- At I/O 2025, Google introduced AI agents that allow users to ask questions, shop, and conduct research in a more personalized manner.
- The new AI features include conversing with AI agents, Project Mariner for hands-off tasks, Deep Research for generating reports, and Project Astra for multimodal experiences.
- AI agents dominated the discussion at I/O 2025, signaling a significant shift in Google's approach to Search and the web.
- Google aims to replace traditional Search with AI agents that can fetch and present information in various ways tailored to users' preferences.
- The introduction of Gemini models supporting Anthropic's MCP standard signals Google's commitment to AI and agent-based technologies.
- Microsoft also envisions an 'open agentic web,' emphasizing the importance of connecting agents and data sources for a seamless online experience.
- However, the use of AI agents raises concerns about the impact on internet economy, particularly for publishers relying on ad revenue and content creation.
- The potential for AI systems to generate misinformation or hallucinations poses challenges for trust in online information and consistency in AI models.
- Google's push towards AI agents may revolutionize the web, but it also presents risks and challenges that need to be addressed for a more reliable and trustworthy online ecosystem.
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