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Google’s AI Power Moves with Gemini 2.0 and Project Mariner

  • Google recently launched Gemini 2.0 and Project Mariner, demonstrating its ability to balance acting quickly yet thoughtfully.
  • While Google's global search market share has declined, these tools focus on conversational and generative search capabilities, which appeal to users seeking more interactive results.
  • Google's share of the U.S. search advertising market is projected to fall below 50% for the first time by 2025, down from historical dominance exceeding 70%.
  • Google rushed to market with Bard but it was viewed as a botched roll-out while its competitor, ChatGPT, upended the tech industry in November 2022.
  • But Google licked its wounds and made Bard (rebranded as Gemini) better.
  • Google’s Gemini 2.0 features improved speed, multimodal capabilities, and a deeper contextual understanding of user queries that position it as a versatile and powerful tool.
  • Gemini 2.0's enhanced multimodal processing allows responses which are tailored to the user’s needs.
  • Google has announced Project Mariner as an experimental AI agent that can autonomously navigate and perform tasks on the web within the Chrome browser.
  • Project Mariner adapts to variations in website design, making it ideal for applications like regulatory compliance.
  • Google's strengths in scale and infrastructure can also hinder its ability to innovate as quickly as leaner rivals.

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