Google recently launched Gemini 2.0 and Project Mariner, demonstrating its ability to balance acting quickly yet thoughtfully.
While Google's global search market share has declined, these tools focus on conversational and generative search capabilities, which appeal to users seeking more interactive results.
Google's share of the U.S. search advertising market is projected to fall below 50% for the first time by 2025, down from historical dominance exceeding 70%.
Google rushed to market with Bard but it was viewed as a botched roll-out while its competitor, ChatGPT, upended the tech industry in November 2022.
But Google licked its wounds and made Bard (rebranded as Gemini) better.
Google’s Gemini 2.0 features improved speed, multimodal capabilities, and a deeper contextual understanding of user queries that position it as a versatile and powerful tool.
Gemini 2.0's enhanced multimodal processing allows responses which are tailored to the user’s needs.
Google has announced Project Mariner as an experimental AI agent that can autonomously navigate and perform tasks on the web within the Chrome browser.
Project Mariner adapts to variations in website design, making it ideal for applications like regulatory compliance.
Google's strengths in scale and infrastructure can also hinder its ability to innovate as quickly as leaner rivals.