<ul><li>Google introduced new immersive shopping features designed to enhance how consumers shop for fashion and beauty products.</li><li>Vision Match allows users to describe any garment and AI image generation will display product ideas that match the description.</li><li>Google is expanding virtual beauty features to help users try out makeup looks before buying using Gemini models and augmented reality (AR).</li><li>Google's AI-powered features offer a level of personalization that allows users to better visualize and select products that align with their style.</li></ul>

Google’s AI-Powered Shopping Tools Personalize Style and Beauty

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