Google unveiled a new virtual try-on tool in its 'AI Mode' search option that allows users to see how outfits look on photos of themselves.
The tool uses a custom image-generation model to place clothing from online product listings onto user-provided full-length photos, understanding body shape and clothing nuances.
U.S. users in Google's Search Labs testing platform can try the tool by uploading a full-body picture and tapping the 'try it on' icon on Google product listings for shirts, pants, skirts, and dresses.
Google plans to introduce more AI shopping features soon, including a 'Shopping Graph' for product inspiration and an agentic checkout feature for tracking deals within a budget.