<ul><li>Google has faced a strong backlash from privacy campaigners over its recent policy shift to allow online advertisers to collect detailed user data through fingerprinting.</li><li>Fingerprinting allows advertisers to gather device-related data points and behavioral data points to display personalized promotions to users across various platforms.</li><li>This policy shift marks a U-turn for Google, which previously criticized fingerprinting as an unfair practice, restricting user choice and data control.</li><li>Privacy advocates and regulatory bodies, such as the U.K.'s Information Commissioner's Office, have expressed concerns about fingerprinting's impact on user privacy and the need for transparent and lawful deployment.</li></ul>

Google’s New Fingerprinting Policy Faces Backlash from Privacy Campaigners

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