<ul><li>Google CFO Ruth Porat is restructuring the finance team to focus on artificial intelligence (AI) initiatives.</li><li>CFOs are increasingly leading digital transformation in organizations, investing in technologies to add value.</li><li>By embracing AI, CFOs can enhance operational efficiency, resource allocation, and deliver value to stakeholders.</li><li>Implementing digital tools can significantly increase workflow output and accelerate the value finance brings to the company.</li></ul>

Google’s Restructuring Shows AI’s Impact on Finance Function

<ul><li>LinkedIn quietly emerges as a formidable Twitter alternative, outpacing rivals in web traffic and app usage. Since Elon Musk's Twitter acquisition, LinkedIn's traffic surged by 18% while X declined by 10%.</li><li>The platform's mobile app downloads remained steady, contrasting with X's 24% drop post-rebranding. Microsoft's addition of gaming and short-form videos aims to attract former Twitter users, especially Gen Z.</li><li>Despite higher subscription costs, LinkedIn's app revenue skyrocketed to $119 million in Q1 2024, surpassing X and Snapchat combined. With its steady growth, LinkedIn poses a significant challenge to traditional social media giants.</li></ul>

Google’s Restructuring Shows AI’s Impact on Finance Function

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