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Hackernoon
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Got A Startup With An App? You Need AppLovin
- AppLovin, a company that helps developers with user acquisition and monetization primarily through mobile games, saw a 39% YoY revenue boost thanks to the use of their AI-driven ad targeting platform, AXON 2.0.
- Mobile gaming is becoming increasingly popular, and AppLovin's focus on in-game advertising gives it a distinct gateway to attention in the broader digital terrain.
- AppLovin is commonly overlooked by growth marketers who believe that it is only for games, but it can actually be used to funnel insights into a growth strategy for any kind of app.
- The AppLovin ecosystem can act as a data collection machine for cheaper user acquisition elsewhere.
- One can use AppLovin as an off-platform re-engagement tool and identify the most effective ways to re-engage with high-potential users that checked out but didn't download/signup/pay.
- It is advisable to switch focus from churn points to identify user behaviors preceding churn, and create custom cohorts, based on these behaviors for export to AppLovin to run campaigns tailored to high-risk lookalikes.
- AppLovin can be used to test risky product features or value propositions through quick, low-cost ads campaigns to validate an idea fast through analysis of metrics.
- Growth geeks can supercharge AppLovin's approach by using Sensor Tower, which provides a level of competitive clarity, revealing where competitors focus, what formats they rely on, and where they're missing the mark.
- As there are no 'sure things' in user acquisition, this allows startups to be nimble with their approach and unpredictable in their strategies.
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