<ul><li>A report by TransUnion found that households with kids are considered 'power users' of apps like Uber and DoorDash, using the services more frequently and spending more on them than those without children.</li><li>61% of respondents with children order food for delivery 'once or multiple times a week,' compared to about 40% of respondents without kids.</li><li>Households with children tend to spend more on gig services, with 23% spending at least $500 a month, compared to only 5% of childless users.</li><li>Uber and other gig apps are looking to cater more to families by offering features like teen accounts for ordering food or rides with parental oversight and targeting promotions specifically towards families to increase their usage and spending on the platform.</li></ul>

Got kids? You're the sort of customer Uber Eats and DoorDash really want

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