<ul data-eligibleForWebStory="true"><li>Grab started as MyTeksi in Kuala Lumpur in 2012, focusing on taxi safety.</li><li>Between 2013-2016, Grab expanded across Southeast Asia with services like car-hailing and GrabPay.</li><li>In 2018, Grab acquired Uber's South-East Asian business, solidifying its position as #1 in mobility.</li><li>2020 saw Grab obtain Singapore's first digital-bank license, and in 2021 it listed on NASDAQ.</li><li>Grab's growth was driven by understanding local needs, offering diverse services, and onboarding businesses during COVID-19.</li><li>Grab's design principles focus on consistency, guided onboarding, simplicity, reusable components, and visibility.</li><li>The app engages users with challenges, personalized feeds, localization, social features, and environmental initiatives.</li><li>Grab monetizes through commissions, marketplace fees, GrabPay, advertising, delivery services, subscriptions, and partnerships.</li><li>Grab's business model emphasizes sustainable profitability by focusing on customer lifetime value and revenue growth.</li><li>Learning from Grab, product creators can implement simplicity, personalization, engagement strategies, and diverse revenue streams.</li></ul>

Grab — The Everything App

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